Naming Your Startup: Here are Factors to Consider

As a Startup, its hard coming up with the right name that is available online and offline. Probably, the most difficult step of starting a business is finding the right name for it. It’s no doubt hard. You don’t want a name that is difficult to understand. They must also work across multiple media platforms, not infringe on existing trademarks, and avoid linguistic howlers in an increasingly global marketplace.

While the right name can make the difference in business success, most Entrepreneurs spend a lot of time on Product packaging and other details, forgetting the most important aspect of the Business, Which is coming up with a name. 

You must learn to standout as today consumers have millions of choices. Your Journey as a Startup start with your company name.

A few things that one might want to consider when naming a Company are:

Don't Sound Too Generic: Sounding like what you do don't really sound smart for a lot of customers and it also limit your ability to expand to new Business Categories. Not sounding generic also stands you out from other competitors. and don't forget you can't trademark a generic business name. For instant, while Companies like Glassdoor, Beyond and Indeed can't be trademarked, but they still sound unique and are still dominant when it comes to job listing, reason being that they exist solely online. Except its very important that you make the name generic, its absolutely not important.

Make It Short and Memorable: Uber, Apple, Google, Ebay, Yahoo.

Avoid The Atlas Approach: While naming your company the same as the City, State and Country you presently operate from might be beneficial, moving the company to a new location might be difficult. British Petroleum, now BP, Kentucky Fried Chicken, now KFC had to re-brand when they needed to expand to other Locations. 

Make Sure the Domain name is Available: This is very important. Using an alternate URL when your first choice is taken or too expensive, in the hope of buying it as your business grows can be counter-productive as domain squatter will keep raising the price as your business expands. Millions of URLs are either parked, owned, or too costly to purchase as they are owned by domain squatter. And because .com extension is still the most preferred, effort by (ICANN) to popularize other domain extensions hasn't really worked as expected. And most of your customers will  intuitively  end up in ( rather than (yourname. any other extensions)So pick other extensions carefully, especially if your business is eCommerce, News/Blog, Directory and Online Marketplace related.

Use Your Mission and Vision Statement: If you know where you want to be in 20 years and, combine that with your expertise, it will be very clear what name you want your company to represent on the long run.

Use Professional Service: Enlist an expert firm that has the required structure to help with name and also trademark. For Example, 

NameLab uses a process they call constructional linguistics, which they say was invented in 1981. The Company came up with the name Acura for Honda Luxury Brand.

River and Wolf

River and Wolf software naming
River + Wolf offers Name and tagline creation, plus marketing messages, brand storytelling, copy and script writing. All services include brand positioning.

Brand Bucket has ready made business names with registered domain names for sale in their website. The company said they used a simplified selection process, backed by a team of branding experts, which makes naming a business simple, quick, secure and painless. the platform is for both Buyers and Sellers

Novanym names comes with the brand authority of a perfect .com domain and a choice of 3 logos. With one easy purchase your business can be named, branded, and ready to go.

Brandroot has more than 10,000 business names attached with .com domains. They also took time to put them in categories so its easy to sort.

Namerific has some of the best ready-to-go premium .Com domains and logo designs that are ready to be used to launch your new company or businesses, products, mobile apps, blogs, websites, and more. Awesome and diverse selection of brand names in dozens of categories. Every brandable domain name comes with a beautiful logo created by top designers. These days, it is difficult to find an available.

Branddo has some of the best memorable name. The marketplace lets you buy or sell existing domain name.

Sedo Pride itself as the world largest marketplace for Domain Names. You can buy or sell Domain name from their services.

And if you are on a low budget checkout 

Others are
Brand Starters
Buy Domains
Brand Time
Yellow Donuts
Domain Market
Cool Name Ideas

And Lastly,
Use Busines and Domain Name Generator: They help in Mixing and Modifying Search queries, and also matches your search with a domain name.

Here are a few to try out.

Word Lab: Oldest and free naming and branding community on the Internet. Users can post their naming projects and get help from anyone and everyone willing to contribute their own personal naming and branding genius, immediately and at no charge.

This intelligent naming tool will make up words using criteria such as language, Pattern, Quality, Length and Domain availability. The most creative way to find a catchy name for your new venture.

domainrDomainr helps you find the perfect name for your company or project by exploring the entire domain name space beyond the ubiquitous and crowded .com, .net, and .org.

Namecore: helps you generate possible and refined Domain Name. You can also sell your existing Domain Name in their marketplace.

NameStationWith 127,332,502 domains generated, Name Station will Create custom wordlists with combine and blend 200 niche, Smart domain search with instant availability check using recommended search techniques and Crowdsourced name contests. Name Station also Hold a contest to get name ideas from our community.

namemeshGenerate the common alternatives for your domain name by using Thesaurus, Synonyms, Antonyms, Real World Intelligence (america,english, metallica, ferrari, mozart,batman), Related words using collocations and n-grams.
Their words database is over 6 million. 

dotomatorDot-o-mator creates domain name suggestions using combine namelist. Try their Web 2.0 to automatically generate Company Names without typing.

rhymezone: This very helpful tool can use a single word to generate hundreds of useful rhymes which can be use as Startup names. 

rhymerThis tool lets you narrow your search with six rhyming types:

End Rhymes (blue/shoe)

Last Syllable Rhymes (timber/harbor)

Double Rhymes (conviction/prediction)

Triple Rhymes (transportation/dissertation)

Beginning Rhymes (physics/fizzle)

First Syllable Rhymes (carrot/caring)

BustanameThis tool help you find good domain names by using Word Combiner. You can also Try their new too Brandable domain generator by entering a start word and the domain maker will generate domains based on the start word that sound natural.

namerobotThis smart tool name generator will help you come up with intelligent name suggestions. They have Control Center, where you can check to see if your name ideas are suitable as final choices. Here you will find different tools that allow you to analyse your ideas.

But you have to signup, with paid and free options

Here is their guide

NameRobot's sophisticated name generators guide you through the process of creating a company name step-by-step:
  • Step 1: The Word Import - enter your first keyword ideas
  • Step 2: The Wordshop - brainstorming tools and more
  • Step 3: The Name Factory - forging your unique name, saving your favourites to 'My Names'
  • Step 4: The Control Center - confirm your name's availability and find your domain


Impossibility!With six domain lookup servers spread across five different datacenters, Impossibility combine selected list of nouns, verbs, and adjectives then search for unregistered .com domain names and show you the results.
And its really fast

DomainholeThis tool will generate random pronounceable Web 2.0 domain names that are unique and trademarkable. If you don't see any random domains you like, keep hitting the Generate button to see more possibilities.

panabee: I personally use this tool a lot to quickly match domain name with alternative extensions. It also generate related words and phrases so you can choose from hundreds of options when the extension you want is taken.
Panabee will check if your app name is already taken on the App Store or on Google Play.

Gospaces Business Name GeneratorGeospaces helps you generate a name ideas relevant to your brand, products, and keywords – instantly, and also matches it with a slogan

If all the approach named above fail, send me a mail and lets come up with something together.

ossy ilumah

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